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Yokel, Inc. Offers Mobile Search for Local Shopping Just in Time for Holiday Season

New capability helps shoppers save time and eliminate stress

BOSTON, Dec. 5, 2006 - Yokel, Inc., the world's most comprehensive local shopping site, today announced capabilities for local shopping search from any smart phone. Users of popular smart phones such as the Treo, Blackberry or Motorola Q can now easily search Yokel's extensive database of local stores and products from anywhere their phone service carries them.

Smart phone users may simply open a Web browser from their phone and type in www.yokel.com. Yokel automatically displays results that have been optimized for small screens. The handy tool saves valuable shopping time by narrowing search results for people on the go and quickly notifying them of the stores that carry the products they seek. The application always allows shoppers immediate access to phone numbers and with a simple click can dial the store automatically.

"The holidays are a time when people are extremely busy juggling all aspects of their lives while trying to find the perfect gifts for families and friends," said Scott Randall, CEO of Yokel, Inc. "To help alleviate some of that stress and make the season more enjoyable, we are delivering the new mobile search capability that makes it easy for shoppers to quickly find what they are looking for when they are on the go."

About Yokel, Inc.
Based in Boston, Mass., Yokel, Inc. is a search engine that makes local shopping easier than ever before. With one of the most comprehensive Internet directories of stores and products, Yokel enables shoppers to quickly find what they are looking for at stores nearest to them. For more information, please visit www.yokel.com.


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