About Results
What are the different sections on the Search Results Page?
Sponsor Results: Sponsor Results are sites that pay for placement in search results on keywords that are relevant to their business. These listings appear on Yokel Search Results pages and other sections of Yokel. You'll see Sponsor Results when they are relevant to the specific search terms you used. For example, if you search for "high definition television", you will see Sponsor Results for web sites that provide information about or sell high definition televisions. Sponsored Results may include national or online retailers, as well as retailers that are local to you. Yokel Search Results pages separate Sponsor Results from other results so you can tell them apart.
Store Results: Store Results are the most relevant results found in response to your search query. Information displayed is compiled from retailers that are local to you, and may include links to product pages on a retailer's web site, as well as a retailer's physical store locations and other contact information. Store Results are generated from Yokel's proprietary method of compiling store and product data, which may include crawling, analyzing and categorizing web sites as well as offline data collection methods. While every attempt is made to keep this information as accurate and current as possible, please be aware that Yokel can not guarantee the accuracy of the data, so be sure to check with the retailer directly.